After being named the world’s most valuable car brand in the latest Millward Brown Optimor BrandZ study, Toyota is first in another ranking. The manufacturer announced its June 2014 sales on July 1, cementing its title as the top-ranking car retail brand in the first half of 2014.
Toyota, Scion, and Lexus reported sales of 1,165,607 units for the first half of the year—a 5.8 percent increase based on daily selling rate. Bill Fay, Toyota division group vice president and general manager, points to both a recovering industry and the strength of Toyota’s new models: “Sales in the first half of 2014 indicate a steadily recovering industry, and we expect this pace to increase as we move into the second part of the year. In June, Camry and Corolla posted double-digit gains as passenger cars showed renewed strength industry-wide.”